Advanced Typography- Final Compilation and Reflection

on
31/8/2022- 30/11/2022 / Week 9- Week 14
Chuah Kwai Pin / 0348376
Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University 
Final Compilation and Reflection 


TASK LINKS:





INSTRUCTIONS


SUBMISSIONS

Task 1: Exercise 1- Typographic Systems
31/8/22 - 13/9/22 / Week 1 - Week 3


Fig. 1.1 Final Axial System, Week 3 (13/9/22)
Fig. 1.2 Final Radial System, Week 3 (13/9/22)

Fig. 1.3 Final Dilatational System, Week 3 (13/9/22)

Fig. 1.4 Final Random System, Week 3 (13/9/22)

Fig. 1.5 Final Grid System, Week 3 (13/9/22)

Fig. 1.6 Final Transitional System, Week 3 (13/9/22)

Fig. 1.7 Final Modular System, Week 3 (13/9/22)

Fig. 1.8 Final Bilateral System, Week 3 (13/9/22)

Fig. 1.9 Final 8 Typographic Systems - PDF, Week 3 (13/9/22)

Fig. 1.10 Final 8 Typographic Systems with guidelines - PDF, Week 3 (13/9/22)


Task 1: Exercise 2- Type and Play
Part 1- Finding Type
13/9/22 - 20/9/22 / Week 3 - Week 4

Fig. 2.1 Final Compilation of Process, Week 4 (20/9/22) 


Fig. 2.2 Extracted form and final type, Week 4 (20/9/22)

Fig. 2.3 Final Type Design, Week 4 (20/9/22)

Fig. 2.4 Final Type Design Letter "K", Week 4 (20/9/22)

Fig. 2.5 Final Type Design Letter "E", Week 4 (20/9/22)

Fig. 2.6 Final Type Design Letter "Y", Week 4 (20/9/22)

Fig. 2.7 Final Type Design Letter "A", Week 4 (20/9/22)

Fig. 2.8 Final Type Design Letter "A", Week 4 (20/9/22)


Fig. 2.9 Final Type Design Showcase, Week 4 (20/9/22)

Fig. 2.9 Final Finding Type, PDF Week 4 (20/9/22)


Task 1: Exercise 2- Type and Play
Part 2- Type and Image
27/9/22 - 4/10/22 / Week 5 - Week 6

Fig. 3.1 Type and Play Part 2 Final (JPEG)- Prosperity

Fig. 3.2 Type and Play Part 2 Final (PDF)- Prosperity


Task 2: Key Artwork and Collateral
5/10/2022- 2/10/2022 / Week 6 - Week 10

Task 2A: Key Artwork
Fig. 4.1 Final Key Artwork (B&W), Week 10 (1/11/2022)


Task 2B: Collateral

Fig. 4.2 Final Animated Key Artwork (GIF), Week 10 (1/11/2022)


Fig. 4.3 Chosen Collaterals, Week 10 (1/11/2022)
Fig. 4.4 My Self-Portrait, Week 10 (1/11/2022)

Fig. 4.5 IG Feed Final Layout, Week 10 (1/11/2022)

Fig. 4.6 Instagram Feed Layout Screenshot, Week 10 (1/11/2022)
Link to Instagram account: https://www.instagram.com/_mytiffany_/

Fig. 4.7 Final Outcomes (PDF), Week 10 (1/11/2022)

Task 3: Type Exploration and Application
26/9/2022- 23/10/2022 / Week 9- Week 13


Fig. 5.1 RoundBlock-Regular Final Type Design, Week 13 (23/11/22)

Fig. 5.2 Kudos Display Poster 1, Week 13 (23/11/22)

Fig. 5.3 Kudos Display Poster 2, Week 13 (23/11/22)

Fig. 5.4 Kudos Display Poster 3, Week 13 (23/11/22)

Fig. 5.5 Sticker designs, Week 13 (23/11/22)

Fig. 5.6 Sticker design mock-up, Week 13 (23/11/22)


Fig. 5.7 Kudos T-shirt Front, Week 13 (23/11/22)

Fig. 5.8 Kudos T-shirt Back, Week 13 (23/11/22)

Fig. 5.9 Kudos Social Media Post 1, Week 13 (23/11/22)

Fig. 5.10 Kudos Social Media Post 2, Week 13 (23/11/22)

Fig. 5.11 Kudos Social Media Post 3, Week 13 (23/11/22)


Fig. 5.12 Kudos Instagram Feed, Week 13 (23/11/22)

Fig. 5.13 Final Task 3 Compilation- PDF, Week 13 (23/11/22)

REFLECTION

Experience
After ploughing through Typography in the previous semester, I had to mentally prepare myself for Advanced Typography in this semester because I thought it was going to be way more difficult. Maybe because I was still new at that time, but Advanced Typography is really not that bad. The tasks were overall quite enjoyable as we could explore and work on what we like. The only thing that was hard to manage was of course the time. We had quite a lot of exercises and tasks to do, and by the time I completed Task 3, I thought our Typographic Systems was an exercise from the previous semester. Overall, I find that I am able to work much faster now compared to the previous semester and I am getting better at using Adobe softwares and Fontlab. 

Observations
I observed that I tend to struggle with executing my ideas. Sometimes I have the idea in my head, but my lack of skills and knowledge makes it difficult for me to carry it out. With that being said, there are times where I will have to find a backup plan or go with a simpler option that I know I can handle by myself. Although all of the rethinking and brainstorming takes time, I am glad that I was able to push through and finish my tasks on time without much hurdles.

Findings
While working on Task 2 and Task 3, it was my first time getting exposed to branding and collaterals. I really enjoyed working on the key art in Task 2 since it was something more personal that represents our own identity. For Task 3, I also really liked making the posters and doodling on them. It made me feel like a kid again, scribbling and doodling whatever we can imagine on the letters. It feels nice seeing my typeface being generated and used in posters and t-shirts.

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