9/11/2023- 22/11/2023 / Week 11 - Week 13
Chuah Kwai Pin / 0348376 Packaging and Merchandising Design / Bachelor of
Design (Hons) in Creative Media / Taylor's University
Final Project: Merchandising and Promotional Item
TASKS
This individual project is a continuation from our
Project 2, where we have created a brand and the product packaging for a
Banana Blossom Spring Roll Skin food product.
For this task, we are required to create 5 merchandise items,
including a POP display based on project 2. We have to research
and analyse the brand packaging design, and then develop 5
merchandise concepts that reflects the brand's message and
target audience.
1) References
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Fig. 1.1 Pinterest Board
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Before I started listing down what merchandise I could make, I
went onto Pinterest to look for some inspirations and references
in the merchandise. As I was scrolling, I found items like
apron, caps and notebook, but I thought that would be too common
to design.
Hence, I looked for more inspirations online and found a few interesting items that caters to students or teenagers. From there, I was thinking of things that students might bring to school and listed down a bunch of items I could brand such as:
- Lunchbox
- Cutlery Set
- Napkin
- Bag Tag
- Totebag
- Memopad
- Pencil Case
- Bottle Flask
With this list, I consulted with my lecturer and we decided to
proceed with cutlery set, bag tag, totebag, bottle flask and POP
display. I then started to look for mockups on Unblast, Freepick
and Mockups-design.com.
2) Designing Process
i) Bottle Flask
For my first merchandise, I found a nice metal bottle
flask mockup, which reminded me of the ones that I have
seen my friends bring to school very often. The shiny
surface of the metal would look great for the design and
so I proceeded with this.
I made a very simple but unique and recognisable design
for the bottle. Using the colour palettes that we had
finalised in Project 2, and also the background patterns
that we have used in our packaging, I added our brand logo
on top of it. To give a bit of visual weight to the base,
I also added a darker green rectangle at the bottom.
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Fig. 2.1 Bottle Flask Design - Adobe Photoshop
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Fig. 2.2 Bottle Flask Design Mockup - Adobe Photoshop
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ii) Bag Tag
Moving on to the bag tag, I was thinking of leaving a space to write
down details. Since these merchandise are suited for kids to use, most
of the time, parents would write down their contact info or the
child's name on the tag so that if it goes missing, they can be
contacted. Hence, I left a rectangular box with lines in the front so
that it can is clearly visible. Other than that, I kept the design
consistent with what I have made for the bottle flask as well.
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Fig. 3.1 Bag Tag Design Front - Adobe Photoshop
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I also added the tagline of the brand behind the tag, which gives a bit more
information on what Wrap & Roll is; a convenient popiah skin food product
that makes preparing food quick and easy.
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Fig. 3.1 Bag Tag Design Back - Adobe Photoshop
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Fig. 3.1 Bag Tag Design Mockup - Adobe Photoshop
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iii) Totebag
In my first attempt in designing a bag, I wanted to find an eco-friendly
market bag to design. As I looked for mockups, I came across this one
which had 2 bags side by side. My initial idea was to design only the
front, and keep the background simple. But, after looking at my other
merchandise, I notice that this one was not consistent with the rest.
Hence, I decided to change to another bag mockup.
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Fig. 4.1 Bag First Attempt
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To keep my design consistent with the rest, I added the patterns that
I have used in the background and also kept the same shade of green.
For simpler bag design, I made my logo small and placed it in the
bottom corner so that it is not too outstanding, but is still
noticeable due to its contrast with the background.
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Fig. 4.2 Totebag Design Front - Adobe Photoshop
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Fig. 4.3 Totebag Design Front Mockup - Adobe
Photoshop
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As for the back of the packaging, I placed the brand tagline in a
larger size so that there is a clear difference between the 2 sides
of the bag.
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Fig. 4.4 Totebag Design Back - Adobe Photoshop
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Fig. 4.5 Totebag Design Back Mockup - Adobe
Photoshop
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iv) Cutlery Set
Moving on to the cutlery set, for this as well I was thinking of
keeping it simple like the bottle flask. Since the cutlery box is
quite long in length, I had a bit of dilemma on where to put the
logo, and in what orientation.
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Fig. 5.1 First Draft
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Fig. 5.2 Second Draft
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In the end, I still preferred keeping the logo at the centre
as it has been for all the other merchandise
designs.
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Fig. 5.3 Cutlery Set Box Design - Adobe
Photoshop
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Fig. 5.3 Cutlery Set Box Mockup - Adobe
Photoshop
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v) POP Display
For the POP Display, I went for a fridge mockup because our
food product is a frozen food. I kept the side of the fridge
simple with just the patterns and the logo.
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Fig. 6.1 POP Side Design - Adobe Photoshop
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As for the front of the packaging, I included the taglines,
and also the most important information which is what the
Spring Roll Skin is made from. I also included the picture of
our real product packaging and also an image of the banana
blossom for reference.
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Fig. 6.2 POP Front Design - Adobe Photoshop
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Fig. 6.3 POP Mockup - Adobe Photoshop
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Other than the fridge mockup for the POP display, I also made
two standing banners that can be placed beside the fridge to
promote the launch of the product. For the banners as well, I
included images of the product packaging, banana blossom and
also a plate of popiah using the Banana Blossom Skin. Overall, I
kept the designs consistent, using the same typefaces, colours
and also the patterns in the background.
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Fig. 7.1 Banner Design 1 - Adobe Photoshop
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Fig. 7.2 Banner Design 2 - Adobe Photoshop
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Fig. 7.2 Banner Design Mockup - Adobe
Photoshop
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FINAL OUTCOMES
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Fig. 8.1 Bottle Flask
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FEEDBACK- Designs look very consistent
- Bag design can be improved, logo can be smaller
- POP Display background colour clashes with the product image, may need better contrast
REFLECTION
Experience
As this project is a continuation from Project 2, it was a lot easier to design the merchandise as we had already finalised the typefaces, logo, colour palettes in Project 2. It's just a matter of laying it out and presenting the information and visuals in a pleasing way. Overall, this final project was quite enjoyable and fun as we could work on items of our choice.
Observation
While working on this project, I realised how the designs for each merchandise does not have to be as complex as I thought. It could just be a simple design using the patterns and logos, and it will still turn out nice. I think one of the reasons for that is because we had established a pretty solid branding for the product in Project 2, hence we didn't really face much difficulties while doing this project.
Findings
As I was thinking about my merchandise items, I had a lot of things that I wanted to brand and it became difficult for me to decide what to choose. After our lecturer told us that it would be best to follow a certain concept, I thought about my food product and target audience again. Since it is a convenient and easy to make food, I was reminded of school lunch for children. So, I decided that my concept would be "Back to School" and it became a lot easier for me to choose what items to brand.
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