Chuah Kwai Pin / 0348376
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media / Taylor's University
Final Compilation and Reflection
INSTRUCTIONS
FINAL SUBMISSIONS
Week 1 - Week 4 (30/8/2023- 20/9/2023)
Task 1A
: Case Study
Fig. 1.1 Case Study Slides- Final (Slides View)
Fig. 1.2 Task 1A: Case Study Slides- Final
(PDF)
Task 1B: Campaign Proposal
Fig. 2.1
Campaign Proposal Slides- Final (Slides View)
Fig. 1.4 Task 1B: Campaign Proposal Slides- Final (PDF)
Week 3 - Week 5 (13/9/2023- 27/9/2023)
Fig. 2.1 Final Task 2: Ideation and Design- Slides
View
Fig. 2.2 Final Task 2: Ideation and Design- Slides PDF
Week 3 - Week 5 (13/9/2023- 27/9/2023)
Fig. 3.1 Task 3: Campaign Branding_Veiled Venice Slides -
Slides view
Fig. 3.2 Task 3: Campaign Branding_Veiled Venice Slides - PDF
REFLECTION
Experience
Throughout 13 weeks of this module, I have learned a lot from
the case studies, doing campaign proposals and designing my
touchpoints. I have also gotten really helpful feedbacks from
both my lecturer and my peers during consultation, and I have
also learned new things by looking at their works too. It was
also very fun and fresh to do city branding, because most of
the time we do a lot more branding for products. While doing
my research on the various city brandings, I also got to know
more about their creative direction which elevates my
impression of the city. Overall, this module has been a good
experience and exposure for learning how to brand something, a
city, a product, etc.
Observation
One of the many things that I have learned from this module is
definitely to be more analytical and decide whether or not the
designs are suitable to be used in the touchpoints. For
instance, in social media posts, we have to take into
consideration the size of the posts when shown on a mobile
phone. It cannot be too informative and the font size should
be legible enough. It should also have a good amount of
negative space so that viewers are not overwhelmed with
information. The same goes to website as well. When I first
started on it, I have designed my layouts a little too big
without realising it and had to make further amendments later
on. I think these are the things that we have to consider for
a good user experience.
Findings
For this module, I have definitely applied my knowledge from
Brand Corporate Identity, which was why it was easier to do
the brand profile for the campaign proposal. Even when doing
the collaterals for BCI, I think it was a bit of challenge as
we had to create multiple collaterals for the brand. However,
coming into this module where we had to do a lot more
touchpoints and much more in depth, it was no doubt more
challenging. Although there were a few struggles here and
there, I am relieved that I managed to complete more than what
I had planned for my touchpoints. I am also happy that I got
to try a different design concept this time, as compared to
what I am usually comfortable with. By testing my limits, I
think I managed to learn more about my strengths and
weaknesses in designing.
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